Domestic Abuse Final Project

Domestic Abuse Advertising Poster

Completed Video - Domestic Abuse

Referenced Statistic: In the UK two women are murdered every week and 30 men per year

http://www.lwa.org.uk/understanding-abuse/statistics.htm

Reflection Video

I am really happy and proud, not only with how the video turned out but also the teamwork and collaboration skills that my group used during the process of creating this. I feel like the work was spread out evenly and according to each person's abilities.

Aman is really good with computers so he got the part of editor - and I helped him out a bit as well

Arnima likes to take photographs and videos so she was camera woman

Adham can do very good impressions and use different tones of voice so he was the abusive boyfriend

Amirezza got out of his comfort zone because I made him write the script with me as well as manage voiceovers. Since he doesn't really like speaking and he says that his English is bad, I made him do something different

Lastly I am very emotional so I was the woman who got abused and had to cry

We all gave a fair amount of contribution to the creation of the ad. I had the original idea of the woman looking at herself in the mirror and imaging all the things the guy said to her. With the help of Arnima and Adham, we developed the idea and planned the script.

Arnima came over to my house on Saturday and we filmed all of the scenes so that on the next lesson we would just need to do the voiceovers.

On Sunday, I helped Amirreza and Adham record the voiceovers and after several tries, we got the perfect ones. We also went in lunch time so me and Arnima could tell Aman where to place all the scenes.

Adham, in the lesson, had found sad music to put as the background and at home I had created the sound effects.

*All of the sound effects and voiceovers were created - nothing was taken from the internet

Aman completed half of the editing and then I took the rest home, added the final touches and uploaded it on YouTube.

Idea behind the ad

When creating this message/ad, we wanted to really tell people that this issue is something that is still happening and even though there are phone numbers to call, many people who are affected by domestic violence don't speak up. The idea of the ad was to recreate a scene when the woman will ignore the whole thing and what is happening to her but still get hurt. In the ad, we see that she builds up courage to dial 991 however as soon as she hears her boyfriends voice she becomes scared and her courage disappears.

In many cases this leads to death - that is why we put a very bold statistic which tells you on average how many people die because of domestic violence. I also believe that even though it does affect more woman than men, it still affects men. That is why in the statistic we put a fact about men abuse as well. 

The problem with domestic abuse, is that even though people know about it, they take it for granted and yes, I cant even imagine how much pain the person goes through but we tried our best to show it in the little time we had and hopefully it touched someone's heart.  

I hope that you enjoyed the video because we really tried our best and I feel like many people in my team did things and took on new challenges when creating the ad.